The coach that doesn't sleep.
Log your day in 2 minutes. The AI reads it against your entire history, catches what you would miss, and adjusts your plan every week. The same rules a $300/month coach follows. $17.99/week.
No card required · Cancel anytime
Log your day
Weight, macros, training, notes. Takes 2 minutes. Voice, barcode, or manual.
AI reads everything
Your log is checked against your full history. Patterns, risks, and trends surfaced.
Get coached
Daily response to what you wrote. Weekly verdict with specific macro and program adjustments.
Individuals
You already know what to do. You need something that holds you to it every single day, not just once a week.
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Coaches & PTs
Your clients have 23 hours a day without you. Give every one of them an AI that fills that gap.
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Gyms
Turn access-based memberships into outcome-based ones. Your brand, AI coaching underneath.
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AI coaching, not calorie counting
Tracking apps record what you eat. AskCoach reads your logs, checks them against your full history, and does something useful with the data.
Real conversation: the AI responds to what you actually wrote
Weekly verdict
Every Sunday, the AI reviews your week: weight trend, macro adherence, training load, notes. You get a written verdict with specific adjustments. Not a template. Your data, your context.
Daily coach response
Log your day and get a personalised reply. The AI reads your notes, checks your numbers, and responds to what you actually wrote. Soreness, stress, life events, all of it.
Risk radar
The AI watches for patterns you would miss: notes getting shorter, solo evening clusters, post-peak dips, stress spikes. It flags risk 3 to 6 days before a blowout, not after.
Off-rails recovery
Had a bad day? A structured 5-step recovery protocol: assess, reflect, reset macros, pre-plan tomorrow. No shame, no "start over Monday." Just the next step.
Live session tracker
Track sets, reps, RPE, and rest timers during your workout. Sees your planned program and last session weights. Auto-increments from history.
Form video critique
Record a set mid-workout. Get per-rep feedback with annotated stills. Two consecutive form issues on an exercise trigger a swap proposal.
Autoregulation
Recovery readiness score combines sleep, energy, stress, and training load. The AI suggests push, moderate, easy, or rest before you start.
Injury and rehab tracking
Log pain events. 14 days of pain triggers a physio alert. 2 consecutive pain sessions and the exercise gets pulled. Rehab protocols with PT-style cues replace it.
Training intelligence, not just a log book
Built for use during your workout. Log sets as you go, get form feedback mid-session, and let the AI adjust your training based on how you actually feel.
Your program, previous weights, and cues in one view
Nutrition that adapts to your life
Not a fixed meal plan. An AI that understands your phase, your adherence, and your schedule, and adjusts around it.
Daily log: weight, sleep, biofeedback, and macros in under 2 minutes
Multiple ways to log food
Barcode scan, text search, nutrition label OCR, photo estimation, or voice. Australia-first food catalogue with Coles, Woolworths, and local brands.
Macro proposals with reasoning
The AI does not just say "eat less fat." It says "fat average hit 82g this week, up from 71g. Here is why that matters for your cut and what to adjust."
Phase enforcement
16-week cut max. 20-week bulk max. Diet break every 6 weeks. 4-week maintain after every cut. These limits are enforced, not suggested.
Planned flex days
Family dinner? Wedding? Schedule it. The AI adjusts adherence calculations so an intentional off-plan meal is not treated as a failure.
Everything you log, visualised
Not just numbers in a table. Trends, heatmaps, sparklines, and milestones that show you what is actually happening over weeks and months.
28-day weight trend with daily data points
Most apps let you do whatever you want. This one won't.
These are the rules that separate real coaching from calorie counting. They are hard-coded into the app. You cannot override them.
Adherence below 90%?
No adjustments.
If you are not logging consistently, changing your macros is guesswork. The app locks adjustments until the data is clean.
Cutting for 16 weeks?
Time to stop.
Phase limits are enforced. Mandatory diet breaks every 6 weeks. A 4-week maintain after every cut. No exceptions.
Pain logged for 14 days?
Exercise removed.
Two consecutive pain sessions and the exercise gets pulled. Rehab protocols with PT-style cues replace it automatically.
How it compares
Tracking apps track. Coaches coach. AskCoach does both.
| MFP | MacroFactor | Human coach | AskCoach | |
|---|---|---|---|---|
| Tracks macros | ✓ | ✓ | ✓ | ✓ |
| Barcode scanning | ✓ | ✓ | ✕ | ✓ |
| Adjusts macros weekly | ✕ | ✓ | ✓ | ✓ |
| Explains why macros changed | ✕ | ✕ | ✓ | ✓ |
| Enforces phase limits | ✕ | ✕ | sometimes | ✓ |
| Gates adjustments on adherence | ✕ | ✕ | sometimes | ✓ |
| Detects behavioural patterns | ✕ | ✕ | sometimes | ✓ |
| Responds to your daily notes | ✕ | ✕ | ✕ | ✓ |
| Training autoregulation | ✕ | ✕ | sometimes | ✓ |
| Form video critique | ✕ | ✕ | ✓ | ✓ |
| Injury tracking and auto-removal | ✕ | ✕ | sometimes | ✓ |
| Remembers every conversation | ✕ | ✕ | ✕ | ✓ |
| Available 24/7 | ✓ | ✓ | ✕ | ✓ |
| Cost per month | Free/$20 | $12 | $250-400 | ~$72 AUD |
Built for your phone, your gym, and your commute
Works on any device. Add to your home screen for app-like access. Works offline. Syncs when you are back. Log with your voice while you are cooking or between sets.
$17.99 AUD / week
~$72/month. A human coach costs $250 to $400.
Less than a single PT session, and it works every day. Every feature included from day one.
Coach and Gym tiers are coming. Join the waitlist
FAQ
Is this actually as good as a real coach?
For body recomposition, most of what a good coach does is rule-based: check adherence before adjusting macros, enforce phase limits, schedule diet breaks, flag patterns in your data. AskCoach follows those same rules, every day, without forgetting. Where a human coach still wins is hands-on technique correction and complex medical situations.
How is this different from MyFitnessPal or MacroFactor?
Those are tracking apps. They record what you eat. AskCoach is a coaching app. It reads your logs, checks them against your full history, detects patterns, enforces phase rules, adjusts your macros with reasoning, and catches risk signals before they compound. Tracking is an input. Coaching is the output.
What data do you store?
Your daily logs, training sessions, photos, and coach conversations. Stored in encrypted Postgres with row-level security. We never sell data or use it for ad targeting.
What happens after the 14 days?
$17.99 AUD/week, billed through Stripe. Cancel anytime from your settings. No lock-in, no cancellation fees, no "call us to cancel" nonsense.
Is it only for Australians?
Built in Australia, works anywhere. Pricing is in AUD. The food catalogue is Australia-first but works globally. The AI adapts to your locale.
Can I use it during my workout?
Yes. The training session tracker is built for live use. Log sets, RPE, and rest timers as you go. Record form videos mid-set. It works offline too.
“I worked with a coach who taught me that the rules matter more than motivation. Adherence gating. Phase limits. Diet breaks. Pattern detection. That coaching changed everything for me. I built AskCoach to make that same rule set available to anyone, running every day, not just when your coach checks in.”
Dylan Henderson, founder
See if it works for you.
14 days. No card. If it does not change how you train, cancel and keep your data.
Start free trial